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Who is your Audience?

6/26/2009

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By: Mandana Rafat

To elaborate on my post last week in regards to some L&D issues I wanted to further discuss what I dubbed as “the learner analysis”. Since my experience in the world of corporate education I have come to learn the various learning strategies. How does one decide whether instructor led training is the right form of content delivery versus on line learning or a blended approach? Simply, it is vital to understand your audience before deciding how to educate them, something a customer touched on briefly.

A new and hot topic currently is the generational divide in the workplace. Methods have been introduced to manage the working relationships among each generation. From this, it is clear to see that each generation has their own preference to learning and training. The Gen Y’s expectation of on demand information acquisition would suggest that online learning would be effective.

Some smaller organizations or departments within large organizations tend to have their own generational groupings. This would be an important consideration for the training professionals to consider when forming their learning strategy. This is only one consideration, but understanding your learner prior to a gap analysis could prove extremely beneficial. Understanding the form of delivery can help shape the content that needs to be delivered.

Do you agree – audience first information gaps second?

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