Engagement of the Learner is paramount. Finding techniques beyond multiple choice and drag and drop is a must to keep learners on their toes, creating sales training that allows the learner use what they learned.
For one of my clients we created a final exam that required the learners, who were salespersons, to answer a series of questions regarding selling a home. We added the twist of putting a timer in the top corner of the screen with a picture of the customer from the scenarios. As the timer ticked down the customer’s facial expression became less tolerant as they took longer to answer to the question. They would interject comments to the learner, putting on additional pressure. The response to this was amazing. I had company veterans go through the course and say, “wow that final exam was tough, especially with the Customer getting upset at me for not having a timely response.”
Bring a little real world to the learning and it will go along way.