Same company, different name. Over the next 30 days, the B Wyze eLearning team will begin the transition to MindMuze. It is the same legal entity, same people, with enhanced products and services operating under a new distinct learning innovations brand.
“Muze” was chosen as a play on “Muse” - (ok…the dot com was taken). “Muse” often refers to an inspiration. There you have it. We hope our new brand continues the B Wyze Holdings Inc. mission of,
Inspiring Success Through Trust and Partnership.
As part of B Wyze Holdings Inc., the integrated learning products and services of MindMuze should inspire the mind.
Why the change?
B Wyze has evolved from a small startup in 2000 to multiple operating units. After being awarded some large global eLearning projects between 2006 and 2008, it was decided that the eLearning team had been incubated long enough and would establish a new brand.
As a result, B Wyze eLearning Inc. was born. Victims of our own success, it soon became clear that the “B Wyze” brand was being diluted. The Corporate Education buyer was very different from the IT Services buyer. Simultaneously, we began launching a new team under the banner of MindMuze. Over the past 12 months, MindMuze has established a reputation for excellence in innovative eLearning products. It just made sense to combine B Wyze eLearning and their services, with the MindMuze product portfolio, in order to create one remarkable brand focused on learning solutions. Phew….that was a mouth full.
B Wyze Holdings now has three wholly owned subsidiaries - among them, B Wyze Solutions and MindMuze. The B Wyze Solutions brand will remain focused on IT Service Management excellence and continue to innovate in that space. While they will offer some eLearning products and select eLearning services, they do so only as it relates to serving the IT Services buyer.
Look for MindMuze to explode onto the scene (too dramatic?) with more innovative learning solutions (Mobile Learning, Virtual 3D worlds, Learning 2.0 etc.).
The transition will be smooth. I hope that you enjoy the new MindMuze site. We are looking for your feedback and your blog comments!
Thanks for listening,
Rick Beaudry, Co-Founder