By Rick Beaudry, CEO, MindMuze
With a keen focus on fueling new growth opportunities associated with the economic recovery, SMBs are making significant investments in training their customers and their employees. For the SMB, it is critical that the education solutions are tailored to their budget and resource challenges.
SMB’s typically look for an edge. Flexibility and innovation drive their growth. SMB leaders see the potential for learning management software to be applied not only to meet traditional new-hire regulations but to address the customer education problem as well. In fact, the inclusion of an innovative education platform for their products and services drives a competitive advantage, not only among other SMB’s, but over their larger enterprise competitors.
According to Forrester Research, 40% of SMBs are either planning to implement learning management software in a year or indicate an interest in doing so. The research also indicates that collaboration and content management lead their investments. Also, 44% of SMBs will expand or initially invest in collaboration software this year, and 40% will do so in content management software, continuing the trend from last year.
We are seeing tremendous growth in the adoption of innovative education solutions by SMBs throughout the world. They can now harness the power of SAAS (Software as a Service) and on-demand global labour in order to offer education to their employees and customers that is equal to that of their large enterprise brethren.
People, process and technology are all essential in the delivery of small and medium-size businesses. They are now investing in their own learning assets as never before. Now, armed with products and services that will enable them to compete with larger enterprise, SMBs are able to extend valuable education to their employees, and to their customers.
The lines separating large enterprises from small and mid-sized businesses are becoming blurred. A new generation of tech-savvy business owners are making SMBs look a lot more like their larger enterprise counterparts - on a smaller scale, of course.
MindMuze Innovations - Learning Solutions For Small and Mid-Sized Businesses.
MindMuze has packaged learning management and elearning development into a cost effective, easily maintainable solution set that includes “renting” learning management services at a fraction of the cost of implementing an LMS to manage the delivery of elearning assets and learning tracking. In addition, MindMuze has combined the power of SHIFT (www.shiftelearning.com), an award-winning collaborative elearning authoring tool, with instant access to a global pool of elearning project resources to ensure the rapid, cost effective development of elearning assets for the SMB - 100% custom learning portals for your employees and customers, along with 100% custom interactive online learning modules.
MindMuze partners with the small, or often non-existent, internal HR training department to offer solutions typically only available to larger enterprise customers.
Contact us at email@example.com to find out how small and mid-sized businesses are utilizing the people, process and the technology to make delivering innovative eLearning solutions to your customers and your employees a cost-effective reality.
SHIFT Share is SHIFT’S innovative online community supporting the students in the global SHIFT Certification program. SHIFT welcomes new students weekly and utilizes SHIFT Share to communicate and collaborate with the over 100 independent instructional designers who are currently in the program.
To bring exposure to it’s certification students, SHIFT will be introducing a new SHIFTERS area in April. This area showcases the instructional designers who are going through the certification program and want to highlight their experience and expertise in the e-learning field. This added exposure will further enable learning, discussion and networking inside of SHIFT Share.
SHIFT is changing both the way e-learning is developed and managed; and professionals from the around the world are noticing and want to take part in this disruptive technology. As SHIFT’S award-winning e-learning authoring tool continues to grow, so does the global e-learning community around it.